Viracocha: Inside The Mission’s Eclectic Emporium

Mission’s Viracocha not just a glorified garage sale: Aidin Vaziri | Stepping into Viracocha is like stepping into a different time and place. Since opening its doors last year at 998 Valencia St., the space formerly occupied by the spiritual emporium Botanica Yoruba, this eclectic vintage store has become one of the Mission District’s most popular destinations – and not just for its breathtaking selection of beautiful old typewriters. Owner Jonathan Siegel, 35, who spent time as a poet and theater actor in New York before landing here in 2005, didn’t want to build just another retail outlet on the strip. He set out to create a haven for local artists, writers and musicians – many close acquaintances – whose works are intertwined with the antique wares that occupy the wood-lined walls. “We wanted to create an anchor for all our separate projects,” he says.
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