Aidin Vaziri | Winning isn’t everything. Javier Colon, who took the crown on the premiere season of the NBC singing competition “The Voice,” is learning that the hard way. Despite the widespread exposure he got on the show and studio assists from Natasha Bedingfield, “American Idol” winner Kris Allen and his “Voice” coach, Maroon 5’s Adam Levine, Colon’s new album, “Come Through for You,” stiffed on the charts this year. Having released two little-noticed discs on Capitol Records earlier in his career, the struggle is nothing new to Colon, 33. But he’s hoping some time on the road will give him a third chance.
Q: “Come Through for You” peaked at No. 134 on the Billboard 200 album charts. Why do you think so few people who watched the show actually bought the album?
A: You know, the rollout of the record did not go as we hoped. It is what it is. I know this business is a tough business. Even if you win a TV show, it doesn’t mean you’re set for life. I knew that from day one. But I’m prepared to do whatever it takes to get the word out. The best way to build your fan base it to go out and do it one person at a time and one crowd at a time.